Alliant Energy Center
Madison, Wisconsin

TYPE:	Alliant Energy Center Expansion Feasibility Study
YEAR:	2006
CLIENT:	Dane County
SCOPE OF WORK:	Local Market Conditions Analysis Historical Operations Analysis Competitive/Comparable Facility Analysis Market Demand Analysis Building Program and Event Potential Analysis Financial Operations Analysis Economic and Fiscal Impact Analysis Status-Quo Analysis Long-Range Impact Analysis

In 2006, CSL was retained by Dane County, Wisconsin to conduct a market and financial feasibility study regarding the expansion of Alliant Energy Center's Exhibition Hall and Conference Center facilities. A goal of the project was to evaluate potential facility development options that could best enhance economic impact generation in the greater Madison area.

The four-phased study consisted of several tasks, including analysis of local market conditions, historical facility operations, market demand, financial and economic impacts, competitive and comparable facilities and communities, supportable building program and event potential, financial operations, economic and fiscal impacts, status quo analysis and long-range impact analysis.

The results of this study included detailed interviews with more than 160 individual planners of a wide variety of event types representing both current and potential facility users.

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