Branson Convention Center
Branson, Missouri

TYPE:	Feasibility Study for a New Branson Convention Center
YEAR:	2002 - 2006
CLIENT:	City of Branson
SCOPE OF WORK:	Local Market Conditions Analysis Competitive/Comparable Facility Analysis Market Demand Analysis Market Supportable Facility Program Financial Operations Analysis Economic and Fiscal Impact Analysis On-Going Advisory Assistance

Starting in 2002, CSL assisted the City of Branson with two detailed feasibility studies of a new multi-purpose convention & entertainment center, as well as ongoing advisory assistance. The center was envisioned to be a component of a larger Branson Landing mixed-use district that is presently being developed on the downtown lakefront. The Branson community is unique with respect to its small resident population, unique entertainment products and strong history of tourism.

Components of the analysis included an evaluation of primary market research of potential events, market supportable facility program, financial operations, economic and fiscal impacts of the proposed convention and entertainment center and overall costs and benefits.

In 2006, the Branson Convention Center opened in the heart of the $420 million Branson Landing Development. The Center incorporates 220,000 square feet of event space, including two exhibit halls totaling 50,000 square feet which connect to the 23,000-square foot ballroom. Additionally, the Center will connect to the Hilton Branson Convention Hotel, a 12-story hotel with 290 rooms and suites.

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