Feasibility Study for Downtown Hotel Development & Visitor Industry Initiatives
St. Paul, Minnesota

TYPE:	Feasibility Study for Downtown Hotel Development & Visitor Planning
YEAR:	2006-2007
CLIENT:	St. Paul Convention & Visitors Bureau
SCOPE OF WORK:	Analysis of Visitor Industry Resources and Conditions Headquarters Hotel Market Analysis Headquarters Hotel Financial Operating Analysis Project Cost and Funding Alternatives Analysis Strategic Planning Recommendations

In 2006, CSL was engaged with the Saint Paul Convention and Visitors Bureau to perform a detailed study of issues relating to the hospitality, tourism and convention industries in Saint Paul and to develop comprehensive strategies to enhance visitation. The primary component of the study is a market, financial and economic feasibility analysis of a hotel development in the downtown area, including assessment of new hotels, convention center headquarter hotels and renovation of existing properties.

The study was conducted in two phases, with the Phase I objective of analyzing issues that impact the ability to strengthen the city's tourism, meetings and hospitality industries in the downtown core. During this phase, the market and financial aspects of the headquarters hotel package in Saint Paul was studied in detail, including a detailed feasibility analysis of a new headquarters hotel and potential supporting hotel properties. Our analysis also focused on other aspects that impact the community's ability to attract visitors, including marketing budgets, staffing, coordination among various local organizations, facility pricing, booking priorities and other such factors.

Phase II of the study focused on cost, funding and coordination issues with respect to implementation of recommended strategies. Project tasks that that were undertaken included:

• Analysis of Visitor Industry Resources and Conditions
• Headquarters Hotel Market Analysis
• Headquarters Hotel Financial Operating Analysis
• Project Cost and Funding Alternatives Analysis
• Strategic Planning Recommendations

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