Washington Convention Center
Washington, D.C.

TYPE:	Washington Convention Center Expansion Feasibility Study
YEAR:	2002, 2005, 2006
CLIENT:	Washington Convention Center Authority
SCOPE OF WORK:	Headquarters Hotel Needs Assessment Event Space Needs Assessment Marketing Budget Analysis Entertainment Proximity Analysis Financial Operations Benchmarking Analysis Financial Operations Budget Development Contract Analysis Economic Impact Analysis

In 2006, CSL was engaged by the Washington Convention Center Authority (WCCA) to perform an analysis of the ability of the Washington DC market to increase visitation and room nights through Convention Center expansion and development of headquarters hotel facilities. Our analysis included a detailed assessment of the need for added headquarters hotel inventory, event space, suitability of marketing budgets, and assessment of proximity to key entertainment areas and the resulting impact on successful marketing.

Additionally, in 2005, CSL was engaged with the WCCA to perform a Comparative Analysis and Benchmarking Study. The study included detailed analysis of the financial operating characteristics of competitive and comparable facilities. Specific aspects of the study included analysis of provision of various services such as food service, electrical, telecommunications, audiovisual and business services. A primary intent of the study was to evaluate the existing financial operations of the new Center in comparison to other major convention centers throughout the country.

In 2002, CSL performed a detailed study to develop a ten-year financial operating budget for the new Center. The study included analysis of Center licensed and tentative bookings, existing service provider contracts, budgeted/planned Center expenses and comparable convention facility operations. Using the event and operating estimates derived through the study, an analysis of the economic and tax impacts associated with Center operations was also performed.

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