EVENT FACILITY PLANNING

CSL is the industry leader in providing feasibility and other planning studies concerning event facilities of all types. Our studies have included analysis of the following types of facilities: sports arenas and stadiums (professional, minor league, collegiate), multipurpose event venues, convention centers, conference centers, exhibition centers, equine/expo centers, performing arts theaters, amphitheaters, recreation complexes and other such venues.

The following provides a brief summary of services that CSL provides with regard to event facility planning.

• Strategic Project Planning - To establish the framework for the initial planning phases of a project and to design an action plan to bring a project from planning to successful operation.
• Market Analysis - To estimate market demand for new or expanded/renovated projects through tailored primary market research and analysis, resulting in a determination of the appropriate market(s) in which the facility will compete.
• Preferential Amenities Analysis - To assist in the evaluation, market positioning, pricing, quantity, target markets and successful marketing of preferential amenities. Such amenities include private suites, club seating, priority seating, personal seat licenses, private clubs, and other concepts.
• Financial Analysis - To develop financial operating models based upon estimated levels of utilization and patron spending that will reflect important variables that will impact the cash flow of the proposed facility, public and private sectors and tenants.
• Facility Program/Design Criteria - To assist in defining optimal size, configuration and amenity criteria for an event facility within a given market.
• Economic Impact Analysis - To provide an estimate of the quantitative and qualitative short and long-term economic and fiscal impacts of the construction and operations of the project on the local area. This analysis will produce estimates of the direct spending, total output, employment, earnings and tax revenues generated by the project.
• Facility Funding Analysis - To identify funding alternatives that could be available to support facility development and to outline a strategic funding plan. This analysis can also be used to initiate the process of identifying prospective interest in all components of the financing plan and to evaluate the level of private or public sector funding that may be necessary.
• Operations Analysis - To comprehensively evaluate the existing operations of venues, using benchmarking analysis, industry best practices and review of mission, policies, procedures, staffing and financial performance metrics.
• Negotiation Assistance - To assist in reaching negotiated development and lease agreements with a variety of parties, including facility management, service contractors and other such parties.
• Strategic Plan Development and Implementation - To assist in the development and implementation of the facility's strategic business plan. This includes the consideration of the organization of the development, construction, operational and legal teams. In addition, we can assist in developing the appropriate pricing and inventories for space rental, general and premium seating, establishing a marketing plan, and selecting various facility service contractors.