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2009-10-15

CSL Retained to Conduct Destination Development Plan for Louisville, Kentucky

CSL is currently assisting the Louisville Convention and Visitors Bureau with the creation of a Destination Development Plan for Louisville, Kentucky. The objective of this research is to provide a strategic foundation for investment in convention and leisure facilities leading to substantial increase in visitor impact.

The result of the study will clearly identify strengths and weaknesses of the visitor and convention industry in the Louisville area, strategies for improvement, and roles/responsibilities for particular entities in implementing the recommendations. The Plan will present specific strategies for enhancing the competitiveness of the destination, drawing from aspects and attributes that are unique to the history, culture, industry, convention and sports/entertainment aspects of the Louisville area.

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